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Integrated Marketing Communications With Student Resource Access 12 Months [Audiobook] download free by Bill Chitty

Integrated Marketing Communications With Student Resource Access 12 Months Audiobook download free by Bill Chitty
  • Listen audiobook: Integrated Marketing Communications With Student Resource Access 12 Months
  • Author: Bill Chitty
  • Release date: 2014/2/20
  • Publisher: CENGAGE LEARNING AUSTRALIA
  • Language: Not Available
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780170254304
  • Rating: 8.55 of 10
  • Votes: 369
  • Review by: Duncan Bolt
  • Review rating: 7.21 of 10
  • Review Date: 2018/9/7
  • Duration: 3H5M42S in 256 kbps (49.8 MB)
  • Date of creation of the audiobook: 2018-08-29
  • You can listen to this audiobook in formats: Vorbis, Musepack, FLAC, MP3, WMA, WAV, MPEG4 (compression ZIP, CBZ, TZO, RAR, LHA)
  • Total pages original book: 249
  • Includes a PDF summary of 19 pages
  • Duration of the summary (audio): 15M28S (3.8 MB)
  • Description or summary of the audiobook: Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up to date theories and practice, the text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. A wide range of local and global examples include: Spotify, Pandora, Coca-Cola, Pepsi, Woolworths, Nike, KFC, Victoria Bitter, Tigerair and Air New Zealand. Each new copy of the text also offers 12 month access to wealth of student on-line revision and learning tools: CourseMate Express + Search me! marketing. Unique to the text is a series of end of chapter local videos showing students how key objectives in IMC theory are applied by real businesses.
  • Other categories, genre or collection: Finance
  • Download servers: 4Shared, BitShare, Wuala, HowFile.com, Dropbox, Torrent, Torrentz2, Hotfile, FileServe. Compressed in ZIP, CBZ, TZO, RAR, LHA
  • Format: Mixed Media Product
  • Approximate value: 130.22 USD
  • Dimensions: Not Available
  • Weight: Not Available
  • Printed by: Not Available
  • Published in: South Melbourne, Australia

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Genres
Business, Finance and Law Teaching Resources and Education
Authors
Ruth Culham Harvard Business School Press Not Available Margot Sunderland Julia Cook
Years
2000 1991 2005 2016 2019 1999 2002 2012 1988 2003
Languages
French Not Available Polish Spanish English
Publishers
GRANTA BOOKS WWW.BNPUBLISHING.COM ROWMAN & LITTLEFIELD SCHOLASTIC US PENGUIN BOOKS AUSTRALIA THAMES & HUDSON LTD PEARSON EDUCATION (US) FABER & FABER