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Unconscious Branding: How Neuroscience can Empower (And Inspire) Marketing [Audiobook] download free by Douglas Van Praet

Unconscious Branding: How Neuroscience can Empower (And Inspire) Marketing Audiobook download free by Douglas Van Praet
  • Listen audiobook: Unconscious Branding: How Neuroscience can Empower (And Inspire) Marketing
  • Author: Douglas Van Praet
  • Release date: 2014/5/11
  • Publisher: PALGRAVE MACMILLAN
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781137278920
  • Rating: 7.84 of 10
  • Votes: 139
  • Review by: Karter Phipps
  • Review rating: 8.11 of 10
  • Review Date: 2018/11/14
  • Duration: 3H31M55S in 256 kbps (57.6 MB)
  • Date of creation of the audiobook: 2018-07-22
  • You can listen to this audiobook in formats: MPEG4, AC3, MP3, WAV, OPUS, MPEG-4 SLS, FLAC, WMA (compression RAR, LZMA, 7-ZIP, ARJ, TBZ, ZIP, CHM)
  • Total pages original book: 288
  • Includes a PDF summary of 28 pages
  • Duration of the summary (audio): 21M19S (5.6 MB)
  • Description or summary of the audiobook: For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too ...human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how, behavior change occurs. Here, author Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media, and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's 'Just Do It' campaign; 'Got Milk?'; Wendy's 'Where's the Beef?'; and the infamous Volkswagen 'Punch Buggy' launch as well as their beloved 'The Force' (Mini Darth Vader) Super Bowl commercial.
  • Other categories, genre or collection: Market Research, Sales & Marketing, Neurosciences
  • Download servers: FileServe, Syncthing, Hightail, MEGA, Google Drive, 4Shared, FreakShare. Compressed in RAR, LZMA, 7-ZIP, ARJ, TBZ, ZIP, CHM
  • Format: Paperback
  • Approximate value: 18.93 USD
  • Dimensions: 155x234x19mm
  • Weight: 306g
  • Printed by: Not Available
  • Published in: Basingstoke, United Kingdom

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Categories: English, Business, Finance and Law, 2014
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Authors
Margot Sunderland Dk Sue Lloyd Not Available Ken Blanchard
Publishers
TSO LITTLE, BROWN BOOK GROUP ZONDERVAN WW NORTON & CO SIMON & SCHUSTER SCHOLASTIC HODDER & STOUGHTON GENERAL DIVISION HARVARD BUSINESS REVIEW PRESS
Years
1988 2014 2016 1991 2015 2013 2001 1989 2000 2005 2002 1994 1995 1998 2004
Languages
Not Available English Spanish French Polish
Genres
Teaching Resources and Education Business, Finance and Law