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Principles and Practice of Marketing [Audiobook] download free by David Jobber

Principles and Practice of Marketing Audiobook download free by David Jobber
  • Listen audiobook: Principles and Practice of Marketing
  • Author: David Jobber
  • Release date: 2016/11/20
  • Publisher: MCGRAW-HILL EDUCATION - EUROPE
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780077174149
  • Rating: 8.66 of 10
  • Votes: 733
  • Review by: Celine Ames
  • Review rating: 9.36 of 10
  • Review Date: 2018/9/30
  • Duration: 12H2M6S in 256 kbps (192 MB)
  • Date of creation of the audiobook: 2018-08-17
  • You can listen to this audiobook in formats: FLAC, MP3, WAV, MPEG4, WMA, AU (compression BZ2, ZIP, RAR, CBZ)
  • Total pages original book: 960
  • Includes a PDF summary of 93 pages
  • Duration of the summary (audio): 1H11M19S (18.6 MB)
  • Description or summary of the audiobook: The fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life. Find out: How the bandwagon effect has contributed to the success of online group buying How IKEA delivers sustainable cotton and timber products to millions of customers How social marketing is combatting an obesity crisis How the relaunch of Netto became a case of fighter branding How crowdsourcing is evolving advertising How Abercrombie & Fitch's store environment could be heading it into the darkKey Features: A brand new chapter on Relationship Marketing Newly updated structure to focus on the importance of Customer Value Fully updated to cover the latest technologies and digital developments New Marketing in Action boxes and Mini Cases focusing on European and Global companies including Spotify, Rovio, Decathlon, Zara and Amazon 44 new and updated end-of-chapter cases provide insights from across a range of businesses; from high street fashion stores and supermarkets (H&M, The Co-operative) and Airlines and services (EasyJet, Pret A Manger), to digital companies (ASOS, Google) and the music and film industries (Apple, Disney). Fully updated and streamlined pedagogy including refocused recommended readings at the end of each chapter, allowing you to expand your knowledge New AdInsight boxes including active QR codes to keep you up-to-date with the latest marketing campaigns and examples
  • Other categories, genre or collection: Sales & Marketing Management, Sales & Marketing
  • Download servers: Google Drive, Hotfile, FileServe, JustCloud, Torrent, LaciCloud, ShareByLink, BitShare, Dropbox. Compressed in BZ2, ZIP, RAR, CBZ
  • Format: Paperback
  • Approximate value: 77.51 USD
  • Dimensions: 195x261x33mm
  • Weight: 1,474.18g
  • Printed by: McGraw-Hill Inc.,US
  • Published in: New York, United States

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Categories: 2016, Business, Finance and Law, English
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Publishers
HARVARD UNIVERSITY PRESS SOURCEBOOKS, INC SKYHORSE PUBLISHING ASSOCIATION FOR SUPERVISION & CURRICULUM DEVELOPMENT ZED BOOKS LTD
Years
2002 2011 2013 2003 2017 1998 2009 2019 2015 1988 1997 2001 1994
Genres
Business, Finance and Law Teaching Resources and Education
Authors
William Shakespeare John C. Maxwell Napoleon Hill Julia Cook
Languages
Spanish Not Available French English Polish