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Top of Mind: Use Content to Unleash Your Influence and Engage Those who Matter to you [Audiobook] download free by John Hall

Top of Mind: Use Content to Unleash Your Influence and Engage Those who Matter to you Audiobook download free by John Hall
  • Listen audiobook: Top of Mind: Use Content to Unleash Your Influence and Engage Those who Matter to you
  • Author: John Hall
  • Release date: 2017/10/22
  • Publisher: MCGRAW-HILL EDUCATION
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781260011920
  • Rating: 7.04 of 10
  • Votes: 810
  • Review by: Gustavo Cisneros
  • Review rating: 7.74 of 10
  • Review Date: 2018/11/24
  • Duration: 2H39M37S in 256 kbps (41.6 MB)
  • Date of creation of the audiobook: 2018-09-20
  • You can listen to this audiobook in formats: MPEG-4 ALS, WMA, MP4, OGG, WAV, FLAC, MP3, MPEG4 (compression RAR, ZIP, DMG, LZO)
  • Total pages original book: 208
  • Includes a PDF summary of 21 pages
  • Duration of the summary (audio): 15M12S (4.2 MB)
  • Description or summary of the audiobook: Proven strategies for staying top of mind with your audience-from Inc.com's #1 content marketing company What do all successful businesses have in common? They're the first name that comes to mind when people think about their particular market. How do companies achieve this? By developing habits and strategies that focus on building meaningful relationships and delivering value consistently, day in and day out.In Top of Mind, the cofounder of a leading content marketing company shows you how to create business opportunities by occupying the space at the top of your audience's minds-and keeping it there. This groundbreaking book explains how consumer needs and expectations have changed and what this shift means for readers interested in building a brand-whether you're a leader in marketing engaging potential customers, a VP of sales bringing in new business, or a director of HR who's recruiting the best talent in the industry. It provides effective ways to establish trust and foster connections; maintain transparency and consistency; identify and clearly communicate the 'why' behind the message; and create processes to make that message part of a brand's DNA. Maintaining a prominent spot in your audience's minds will increase the likelihood that the moment they need to make a choice, you'll be the first one they call.
  • Other categories, genre or collection: Customer Services, Advice On Careers & Achieving Success, Business & Management, E-commerce: Business Aspects, Sales & Marketing, Advertising
  • Download servers: 4Shared, BitShare, MEGA, ZeoSpace, Google Drive. Compressed in RAR, ZIP, DMG, LZO
  • Format: Hardback
  • Approximate value: 25.92 USD
  • Dimensions: 163x236x18mm
  • Weight: 412g
  • Printed by: Not Available
  • Published in: OH, United States

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Categories: English, Business, Finance and Law, 2017
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Publishers
TSO YALE UNIVERSITY PRESS BANTAM DOUBLEDAY DELL PUBLISHING GROUP INC TEACHERS' COLLEGE PRESS ATLANTIC BOOKS THAMES & HUDSON LTD ONEWORLD PUBLICATIONS
Years
2009 1989 2017 2003 1998 2007 1993 1994 2000 2013 1991 2012 1995 2010
Languages
French English Polish Not Available Spanish
Genres
Teaching Resources and Education Business, Finance and Law