Creative Advertising: Ideas and Techniques From the World'S Best Campaigns [Audiobook] download free by Mario Pricken
- Listen audiobook: Creative Advertising: Ideas and Techniques From the World'S Best Campaigns
- Author: Mario Pricken
- Release date: 2008/2/25
- Publisher: THAMES & HUDSON LTD
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780500287330
- Rating: 7.35 of 10
- Votes: 861
- Review by: Raphael Griswold
- Review rating: 8.31 of 10
- Review Date: 2018/9/2
- Duration: 3H15M16S in 256 kbps (51.2 MB)
- Date of creation of the audiobook: 2018-07-22
- You can listen to this audiobook in formats: FLAC, MPEG4, AIFF, MP3, WAV, AU, WMA, MPEG-4 DST (compression Z, RAR, ZIP, 7Z)
- Total pages original book: 256
- Includes a PDF summary of 29 pages
- Duration of the summary (audio): 21M37S (5.8 MB)
- Description or summary of the audiobook: What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising - in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.
- Other categories, genre or collection: Advertising, Industrial / Commercial Art & Design
- Download servers: Hotfile, Data File Host, 4Shared, Mediafire, FreakShare, Cozy. Compressed in Z, RAR, ZIP, 7Z
- Format: Paperback
- Approximate value: 45.30 USD
- Dimensions: 251x286x20.32mm
- Weight: 1,490g
- Printed by: Not Available
- Published in: London, United Kingdom
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