Marketing Myopia [Audiobook] download free by Theordore Levitt
- Listen audiobook: Marketing Myopia
- Author: Theordore Levitt
- Release date: 2008/6/8
- Publisher: HARVARD BUSINESS REVIEW PRESS
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781422126011
- Rating: 8.67 of 10
- Votes: 496
- Review by: Miss Carl
- Review rating: 8.86 of 10
- Review Date: 2018/10/17
- Duration: 1H16M34S in 256 kbps (20.8 MB)
- Date of creation of the audiobook: 2018-08-26
- You can listen to this audiobook in formats: OGG, WAV, Apple Lossless, MP3, MPEG4, FLAC, WMA (compression ZIP, RZ, CAB, RAR)
- Total pages original book: 104
- Includes a PDF summary of 8 pages
- Duration of the summary (audio): 6M (1.6 MB)
- Description or summary of the audiobook: What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
- Other categories, genre or collection: Sales & Marketing
- Download servers: Google Drive, MEGA, Mediafire, FreakShare, Torrent Downloads, Syncthing, Torrent. Compressed in ZIP, RZ, CAB, RAR
- Format: Paperback
- Approximate value: 9.32 USD
- Dimensions: 104.14x162.56x5.08mm
- Weight: 90.72g
- Printed by: Not Available
- Published in: Boston, MA, United States
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