You can listen to this audiobook in formats: MP3, ATRAC, WMA, AU, FLAC, WAV, OPUS, MPEG4 (compression LZO, RAR, ZIP, AZW3, 7Z)
Total pages original book: 346
Includes a PDF summary of 37 pages
Duration of the summary (audio): 29M45S (7.4 MB)
Description or summary of the audiobook: Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With 'The New Community Rules', you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. 'The New Community Rules' will help you: explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness; learn the art of conversation marketing, and how social media thrives on honesty and transparency; manage and enhance your online reputation through the social web; tap into the increasingly influential video and podcasting market; and, discover which tactics work - and which don't - by learning about what other marketers have tried. Many consumers today use the Web as a voice.'The New Community Rules' demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
Other categories, genre or collection: Business Strategy, Web Services, Sales & Marketing, Business Communication & Presentation, Internet Guides & Online Services, E-commerce: Business Aspects