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Total pages original book: 240
Includes a PDF summary of 24 pages
Duration of the summary (audio): 18M39S (4.8 MB)
Description or summary of the audiobook: Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them-turning ideas into actual breakthrough products, services, and process improvements. That's because 'ideating' is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere. In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative-whether a simple project or a grand, gutsy gamble. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to: Build the Right Team: Determine who'll be on the team, where they'll come from, how they'll be organized, how much time they'll devote to the project, and how they'll navigate the delicate and conflict-rich partnership between innovation and ongoing operations. Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions , translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation.Practical and provocative, this new book takes you step-by-step through the innovation execution process-so your Big Ideas deliver their full promise.
Other categories, genre or collection: Business Strategy, Business Innovation, Industry & Industrial Studies, Project Management, Management & Management Techniques
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