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Hug Your Haters: How to Embrace Complaints and Keep Your Customers [Audiobook] download free by Jay Baer

Hug Your Haters: How to Embrace Complaints and Keep Your Customers Audiobook download free by Jay Baer
  • Listen audiobook: Hug Your Haters: How to Embrace Complaints and Keep Your Customers
  • Author: Jay Baer
  • Release date: 2016/9/5
  • Publisher: PENGUIN PUTNAM INC
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9781101980675
  • Rating: 9.25 of 10
  • Votes: 892
  • Review by: Brady Wilke
  • Review rating: 8.6 of 10
  • Review Date: 2018/11/18
  • Duration: 2H59M32S in 256 kbps (48 MB)
  • Date of creation of the audiobook: 2018-09-10
  • You can listen to this audiobook in formats: MPEG4, MP3, Shorten, WAV, WMA, FLAC, Vorbis (compression TGZ, GZ, RAR, Z, 7Z, ZIP, TAR.Z)
  • Total pages original book: 240
  • Includes a PDF summary of 19 pages
  • Duration of the summary (audio): 15M13S (3.8 MB)
  • Description or summary of the audiobook: Haters are not your problem. . . . Ignoring them is. Eighty percent of companies say they deliver out-standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics ('haters') can now express their displeasure faster and more pub-licly than ever. These trends have resulted in an overall increase in complaints and a belief by many businesses that they have to 'pick their spots' when choosing to answer criticisms. Bestselling author Jay Baer shows why that approach is a major mistake. Based on an exten-sive proprietary study of how, where, and why we complain, Hug Your Haters proves that there are two types of complainers, each with very differ-ent motivations: -Offstage haters. These people simply want solutions to their problems. They complain via legacy channels where the likelihood of a response is highest-phone, e-mail, and com-pany websites. Offstage haters don't care if any-one else finds out, as long as they get answers. -Onstage haters. These people are often disap-pointed by a substandard interaction via tradi-tional channels, so they turn to indirect venues, such as social media, online review sites, and discussion boards. Onstage haters want more than solutions-they want an audience to share their righteous indignation. Hug Your Haters shows exactly how to deal with both groups, drawing on meticulously researched case studies from businesses of all types and sizes from around the world. It includes specific play-books and formulas as well as a fold-out poster of 'the Hatrix,' which summarizes the best strate-gies for different situations. The book is also filled with poignant and hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity. Whether you work for a mom-and-pop store or a global brand, you will have haters-and you can't afford to ignore them. Baer's insights and tactics will teach you how to embrace complaints, put haters to work for you, and turn bad news into good outcomes.
  • Other categories, genre or collection: Sales & Marketing, Customer Services, Market Research
  • Download servers: CmisSync, 4Shared, Google Drive, Uploaded, JumpShare, Dropbox, FileServe, MEGA, SandCage. Compressed in TGZ, GZ, RAR, Z, 7Z, ZIP, TAR.Z
  • Format: Hardback
  • Approximate value: 27.06 USD
  • Dimensions: 160x235x23mm
  • Weight: 430g
  • Printed by: PORTFOLIO
  • Published in: New York, United States

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Categories: Business, Finance and Law, English, 2016
Vote:
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Genres
Business, Finance and Law Teaching Resources and Education
Authors
Inc Scholastic Sparknotes Sarah Lindsay Napoleon Hill Scholastic Teacher Created Resources John C. Maxwell
Years
2017 2000 2001 2019 2003 2014 2007 2005 2015 1996 2006 1989 2018 1990
Languages
English French Polish Not Available Spanish
Publishers
KAPLAN PUBLISHING MIT PRESS LTD BENBELLA BOOKS ADAMS MEDIA CORPORATION PENGUIN BOOKS LTD DORLING KINDERSLEY LTD ENTREPRENEUR PRESS