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Jobs to be Done: A Roadmap for Customer-Centered Innovation [Audiobook] download free by David Farber

Jobs to be Done: A Roadmap for Customer-Centered Innovation Audiobook download free by David Farber
  • Listen audiobook: Jobs to be Done: A Roadmap for Customer-Centered Innovation
  • Author: David Farber
  • Release date: 2016/9/14
  • Publisher: AMACOM
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780814438039
  • Rating: 9.2 of 10
  • Votes: 265
  • Review by: Lizbeth Shea
  • Review rating: 9.91 of 10
  • Review Date: 2018/11/5
  • Duration: 2H45M24S in 256 kbps (44.8 MB)
  • Date of creation of the audiobook: 2018-08-01
  • You can listen to this audiobook in formats: MP3, FLAC, AIFF, MPEG4, WMA, MPEG-4 SLS, WAV (compression RAR, RZ, ZIP, TBZ2, TAR.7Z)
  • Total pages original book: 224
  • Includes a PDF summary of 19 pages
  • Duration of the summary (audio): 13M55S (3.8 MB)
  • Description or summary of the audiobook: Let your CUSTOMERS drive innovation.Successful innovation doesn't begin with a brainstorming session-it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need.First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence.The concept is so simple (and can remake how companies approach their markets)-and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: Gather valuable customer insights Turn those insights into new product ideas Test and iterate until you find successFollow the steps in Jobs to Be Done, and you'll arrive at solutions that are both original and profitable.
  • Other categories, genre or collection: Research & Development Management, Management & Management Techniques, Management Decision Making, Organizational Theory & Behaviour, Business Innovation, Production & Quality Control Management
  • Download servers: BitShare, Torrent, MEGA, CmisSync, IDrive, FreakShare, Send U It, FileServe, Hotfile. Compressed in RAR, RZ, ZIP, TBZ2, TAR.7Z
  • Format: Hardback
  • Approximate value: 25.67 USD
  • Dimensions: 61x92x8mm
  • Weight: 430.91g
  • Printed by: Not Available
  • Published in: New York, United States

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Categories: Business, Finance and Law, English, 2016
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Publishers
MCGRAW-HILL EDUCATION ADAMS MEDIA CORPORATION THAMES & HUDSON LTD HUMAN KINETICS PUBLISHERS CORNERSTONE STANFORD UNIVERSITY PRESS SIMON & SCHUSTER LTD HARVARD BUSINESS REVIEW PRESS
Years
2008 2001 2004 1992 1993 2005 1995 2018 2017 2009 1990 2002 2014 2016
Genres
Business, Finance and Law Teaching Resources and Education
Authors
John C. Maxwell Carson Dellosa Publishing Julia Cook Margot Sunderland Brian Tracy Princeton Review