Blue Ocean Strategy: How to Create Uncontested Market Space [Audiobook] download free by Andreas Mebert
- Listen audiobook: Blue Ocean Strategy: How to Create Uncontested Market Space
- Author: Andreas Mebert
- Release date: 2017/6/12
- Publisher: MACAT INTERNATIONAL LIMITED
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9781912128426
- Rating: 9.21 of 10
- Votes: 490
- Review by: Madaline Koontz
- Review rating: 9.73 of 10
- Review Date: 2018/11/25
- Duration: 1H13M33S in 256 kbps (19.6 MB)
- Date of creation of the audiobook: 2018-07-03
- You can listen to this audiobook in formats: WMA, FLAC, MP3, WAV, AAC, MPEG4 (compression BZ2, TAR.GZ, CBZ, ZIP, RAR)
- Total pages original book: 98
- Includes a PDF summary of 11 pages
- Duration of the summary (audio): 9M3S (2.2 MB)
- Description or summary of the audiobook: In Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call 'red oceans,' and instead seek out new markets, or 'blue oceans.' Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a 'blue ocean' market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
- Other categories, genre or collection: Anthropology, Business Studies: General, Business Strategy, Business & Management
- Download servers: Hotfile, UsersCloud, Torrent Funk, FileServe, Google Drive, 4Shared, Torrent, FreakShare, Microsoft OneDrive, Hightail. Compressed in BZ2, TAR.GZ, CBZ, ZIP, RAR
- Format: Paperback
- Approximate value: 9.48 USD
- Dimensions: 133x197x5.33mm
- Weight: 128g
- Printed by: Not Available
- Published in: London, United Kingdom
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