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Sun tzu and the art of Business: Six Strategic Principles for Managers [Audiobook] download free by Mark R. Mcneilly

Sun tzu and the art of Business: Six Strategic Principles for Managers Audiobook download free by Mark R. Mcneilly
  • Listen audiobook: Sun tzu and the art of Business: Six Strategic Principles for Managers
  • Author: Mark R. Mcneilly
  • Release date: 2011/3/13
  • Publisher: OXFORD UNIVERSITY PRESS INC
  • Language: English
  • Genre or Collection: Business, Finance and Law
  • ISBN: 9780199782918
  • Rating: 8.52 of 10
  • Votes: 166
  • Review by: Rhett Mcfarlane
  • Review rating: 8.56 of 10
  • Review Date: 2018/9/15
  • Duration: 4H20M38S in 256 kbps (68.8 MB)
  • Date of creation of the audiobook: 2018-08-03
  • You can listen to this audiobook in formats: MPEG4, WAV, ATRAC, FLAC, WMA, MP3, OPUS (compression TAR, ARC, ZIP, RAR)
  • Total pages original book: 344
  • Includes a PDF summary of 27 pages
  • Duration of the summary (audio): 20M22S (5.4 MB)
  • Description or summary of the audiobook: More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith'spopular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance,employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lastingcompetitive advantage.
  • Other categories, genre or collection: Business Strategy, Business Studies: General, Military Administration, Management: Leadership & Motivation, Management & Management Techniques, Organizational Theory & Behaviour
  • Download servers: Torrent, FreakShare, ZeoSpace, SeedPeer, FileServe, Lufi, Dropbox, MEGA, Mediafire, Uploaded. Compressed in TAR, ARC, ZIP, RAR
  • Format: Paperback
  • Approximate value: 24.50 USD
  • Dimensions: 142x209x22mm
  • Weight: 368g
  • Printed by: Not Available
  • Published in: New York, United States

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Categories: Business, Finance and Law, English, 2011
Vote:
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