Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands [Audiobook] download free by Douglas B. Holt
- Listen audiobook: Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
- Author: Douglas B. Holt
- Release date: 2012/7/1
- Publisher: OXFORD UNIVERSITY PRESS
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780199655854
- Rating: 9.5 of 10
- Votes: 82
- Review by: Calvin Brunson
- Review rating: 9.11 of 10
- Review Date: 2018/9/18
- Duration: 5H20M51S in 256 kbps (83.2 MB)
- Date of creation of the audiobook: 2018-08-27
- You can listen to this audiobook in formats: WMA, WAV, FLAC, WavPack, MP3, MPEG4 (compression RAR, TAR.LZO, TBZ, ACE, ZIP, AZW4)
- Total pages original book: 416
- Includes a PDF summary of 35 pages
- Duration of the summary (audio): 26M14S (7 MB)
- Description or summary of the audiobook: How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology andthe world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideologicalopportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents.Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities:- How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trapWritten by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the 'intuitive' side of market innovation into a systematic strategic discipline.
- Other categories, genre or collection: Sales & Marketing Management, Popular Culture, Business Strategy
- Download servers: FileServe, FileWhopper, Dropbox, Microsoft OneDrive, Hotfile, Torrent, ADrive, Rapidgator.net, MEGA. Compressed in RAR, TAR.LZO, TBZ, ACE, ZIP, AZW4
- Format: Paperback
- Approximate value: 31.56 USD
- Dimensions: 156x234x22mm
- Weight: 598g
- Printed by: Not Available
- Published in: Oxford, United Kingdom
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