The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands [Audiobook] download free by Jean Noel Kapferer
- Listen audiobook: The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
- Author: Jean Noel Kapferer
- Release date: 2012/8/19
- Publisher: KOGAN PAGE LTD
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780749464912
- Rating: 7.49 of 10
- Votes: 482
- Review by: Kira Fraser
- Review rating: 9.22 of 10
- Review Date: 2018/11/21
- Duration: 5H10M24S in 256 kbps (81.6 MB)
- Date of creation of the audiobook: 2018-08-19
- You can listen to this audiobook in formats: MPEG4, AU, WAV, OPUS, FLAC, WMA, MP3, Shorten (compression RAR, RZ, 7Z, ZIP, TAR.XZ)
- Total pages original book: 408
- Includes a PDF summary of 46 pages
- Duration of the summary (audio): 34M (9.2 MB)
- Description or summary of the audiobook: The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, The Luxury Strategy has established itself as the definitive work on the essence of a luxury brand strategy.This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also includes a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.
- Other categories, genre or collection: Sales & Marketing Management, Advertising, Management & Management Techniques, Sales & Marketing, Business Strategy
- Download servers: BitShare, FileWhopper, Monova, Hotfile, Dropbox, FileServe, MEGA, Microsoft OneDrive. Compressed in RAR, RZ, 7Z, ZIP, TAR.XZ
- Format: Hardback
- Approximate value: 52.92 USD
- Dimensions: 166x241x30mm
- Weight: 769g
- Printed by: Not Available
- Published in: London, United Kingdom
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