Competing Against Luck: The Story of Innovation and Customer Choice [Audiobook] download free by Clayton M. Christensen
- Listen audiobook: Competing Against Luck: The Story of Innovation and Customer Choice
- Author: Clayton M. Christensen
- Release date: 2016/6/4
- Publisher: HARPERCOLLINS PUBLISHERS INC
- Language: English
- Genre or Collection: Business, Finance and Law
- ISBN: 9780062435613
- Rating: 9.19 of 10
- Votes: 499
- Review by: Memphis Tamayo
- Review rating: 7.41 of 10
- Review Date: 2018/11/18
- Duration: 3H33M21S in 256 kbps (57.6 MB)
- Date of creation of the audiobook: 2018-07-07
- You can listen to this audiobook in formats: Vorbis, WavPack, MPEG4, MP3, WAV, WMA, FLAC (compression RZ, XZ, DEB, TAR.XZ, RAR, ZIP, TBZ)
- Total pages original book: 288
- Includes a PDF summary of 26 pages
- Duration of the summary (audio): 19M20S (5.2 MB)
- Description or summary of the audiobook: The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim-that understanding the customer is the crux of innovation-is wrong. Customers don't buy products or services; they 'hire' them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The 'Jobs to Be Done' approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes-it's about predicting new ones. Christensen contends that by understanding what causes customers to 'hire' a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world-and, most importantly, how not to squander the insights it provides.
- Other categories, genre or collection: Business & Management, Service Industries, Market Research, Business Innovation, Research & Development Management
- Download servers: CmisSync, Dropbox, Torrent, Google Drive, pCloud, Hotfile, BitShare, Woelkli, 4Shared, FreakShare. Compressed in RZ, XZ, DEB, TAR.XZ, RAR, ZIP, TBZ
- Format: Hardback
- Approximate value: 23.72 USD
- Dimensions: 152x229x25mm
- Weight: 499g
- Printed by: HarperBusiness
- Published in: New York, United States
Vote:
-
![Audiobook What'S Happening to tom?: A Book About Puberty for Boys and Young men With Autism and Related Conditions author Kate E. Reynolds]( "Download Audiobook What'S Happening to tom?: A Book About Puberty for Boys and Young men With Autism and Related Conditions")
What'S Happening to tom?: A Book About Puberty for Boys and Young men With Autism and Related Conditions
Kate E. Reynolds
36 Pages
-
![Audiobook The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organisation author Peter Senge]( "Download Audiobook The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organisation")
-
![Audiobook Shopping and F***Ing author Mark Ravenhill]( "Download Audiobook Shopping and F***Ing")
-
![Audiobook 50 Fantastic Ideas for Mark Making author Alistair Bryce Clegg]( "Download Audiobook 50 Fantastic Ideas for Mark Making")
-
![Audiobook Which Would you Rather be? author William Steig]( "Download Audiobook Which Would you Rather be?")
-
![Audiobook Priceless: The Myth of Fair Value (And how to Take Advantage of it) author William Poundstone]( "Download Audiobook Priceless: The Myth of Fair Value (And how to Take Advantage of it)")
-
![Audiobook The Skeptical Environmentalist: Measuring the Real State of the World author Björn Lomborg]( "Download Audiobook The Skeptical Environmentalist: Measuring the Real State of the World")
-
![Audiobook Who'S got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success - and Won'T let you Fail author Keith Ferrazzi]( "Download Audiobook Who'S got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success - and Won'T let you Fail")
-
![Audiobook The big Book of Leadership Games: Quick, fun Activities to Improve Communication, Increase Productivity, and Bring out the Best in Employees author Vasudha Kathleen Deming]( "Download Audiobook The big Book of Leadership Games: Quick, fun Activities to Improve Communication, Increase Productivity, and Bring out the Best in Employees")
‹
›
